Hilton and JM Hospitality Inc. have opened Spark by Hilton Toronto Markham, marking the brand’s entry into the Canadian market. Situated in the tech and business hub north of Toronto, the opening of the first Spark in Canada signals an important growth milestone for the premium economy brand, according to Hilton. Spark by Hilton Toronto Markham joins eight other Spark hotels in various stages of development across Canada.
Spark opened its first hotel in Mystic, Conn. in September 2023, nine months after the brand was first announced. In May, the brand marked its European debut with the opening of Spark by Hilton London Romford. Today, Hilton’s fastest announcement-to-market brand has more than 50 open hotels and more than 275 hotels in the global pipeline.
“Spark has enjoyed tremendous growth and momentum in its first full year, indicating we really knew what we were doing when we introduced this brand,” Bill Duncan, global category leader, All-Suites & Focused Service, Hilton, said in a statement. “Our launch in Canada is not only a major milestone but a clear demonstration of our commitment to meeting the diverse needs of travelers globally, and further demonstrates how our innovative and pioneering spirit continues to make us the number one leader in the hospitality industry worldwide.”
Located in Markham, a suburb known for its cultural diversity and economic dynamism, the 72-room Spark by Hilton Toronto Markham is close to major corporate headquarters, shopping districts and cultural attractions.
“Spark by Hilton's debut in Canada marks an important next step in our global expansion strategy,” said Alissa Klees, brand leader, Spark by Hilton. “We were thrilled to partner with JM Hospitality to bring Spark by Hilton to the Canadian market. With our first hotel opening in Markham, we look forward to introducing travelers to a new level of contemporary comfort and innovative design, showcasing Hilton's ongoing commitment to delivering exceptional guest experiences worldwide.”
Spark by Hilton Toronto Markham is also a bellwether for Hilton’s broader growth strategy in Canada, where the global hospitality company is on track to expand its portfolio of hotels by 50 percent over the next five years. Throughout Canada, Hilton currently has a portfolio of more than 180 hotels welcoming travelers across the region, and a development pipeline of approximately 100 hotels in various stages of design and construction.