Sonesta International Hotels reported the opening of 29 properties globally during the second half of 2025, reflecting continued expansion across multiple segments and markets.
New openings spanned the U.S., Latin America and international markets, including properties operating under the Red Lion, Americas Best Value Inn, Sonesta Simply Suites, Sonesta Essential and MOD Collection by Sonesta brands, as well as hotels in Argentina, Colombia, Peru and Egypt.
“The second half of 2025 signified sustained growth and momentum for Sonesta, opening nearly 30 organic properties worldwide,” Keith Pierce, EVP and president of franchise and development, Newton, Mass.-based Sonesta, said in a statement. “This is in addition to the 100+ hotels that were sold encumbered to new ownership groups during this same period, leading to Sonesta’s 26 percent franchise NUG in 2025.”
“Sonesta’s growth strategy is rooted in seamless conversions, strategic market segmentation, and defined product differentiation,” said Phil Hugh, chief development officer. “As a result, each of our 13 brands holds significance and valuable market share which continues to resonate with owners, not just in the United States but in our key areas of expansion internationally.”