Sonesta International Hotels Corp. has opened the Signature Inn Medford Downtown in Oregon.
The 35-room upper-economy hotel is near Crater Lake and the wine country of the Rogue Valley. The Signature Inn by Sonesta brand looks to bring a retro-modern twist being rooted in nostalgia and designed with mid-century influences, according to the Newton, Mass.-based company.
“Signature Inn Medford further expands Sonesta’s presence in Oregon,” Keith Pierce, Sonesta’s EVP and President Franchise & Development, said in a statement. “With retro revival a trend in high demand in 2026 and the increased consumer interest in road trips, we are thrilled to continue the growth and momentum of the Signature Inn brand.”