G6 Hospitality—parent company of Motel 6 and Studio 6—reported the opening of more than 35 Studio 6 extended-stay locations during the first quarter of 2026.
New Studio 6 properties were added in markets including Birmingham, Ala.; Sacramento and Fresno, Calif.; Fort Myers and Jacksonville, Fla.; Chicago, Ill.; Washington, D.C.; Minneapolis, Minn.; Rochester and Buffalo, NY; Cincinnati, Ohio; El Paso, Texas; Memphis, Tenn.; Oklahoma City, Okla.; Milwaukee, Wisc.; and Seattle, Wash. The additions comprise a mix of conversions and new-build developments in markets supported by business travel, workforce mobility and long-term lodging demand, according to the Dallas-based company.
“Continued expansion allows us to strengthen our presence in high-demand markets and better serve the evolving needs of long-term travelers,” Sonal Sinha, CEO, G6 Hospitality, said in a statement. “We appreciate our franchise partners’ support as we focus on delivering reliable, comfortable and affordable stays for our guests.”
“We are seeing strong demand for extended-stay accommodations across several of our priority markets, particularly in locations driven by workforce mobility and long-term travel needs,” added Anuj Ladha, vp, G6 Hospitality.
G6 Hospitality is also advancing technology and operational initiatives, including its G6 Marketplace procurement platform, the Protect24.ai safety program and a bookable early check-in feature designed to provide additional revenue opportunities for franchisees.