Aura Hotel Times Square has opened in Times Square, New York City. Previously known as Hotel Mela, the property has undergone a renovation that included a new name.
"We are incredibly excited to welcome guests to Aura Hotel Times Square following this complete renovation,” David Adelipour, owner of Aura Hotel Times Square, said in a statement. “We’ve crafted a space that seamlessly blends modern sophistication with the vibrant energy of New York City, offering guests an oasis amidst the hustle and bustle of the city.”
The newly redesigned rooms have updated furnishings, technology and cityscape views, complemented by amenities such as Molton Brown toiletries and Nespresso coffee machines.
The updated lobby has contemporary art and seating areas.
"The renovation of Aura Hotel is a significant milestone for Rebel Hotel Company as we expand our presence in the Times Square market,” said Brian Sparacino, president and CEO of Rebel Hotel Company. “This extensive transformation of the former Hotel Mela into a luxurious retreat amidst the vibrant energy of New York City. By blending elegance with prime location advantages, Aura Hotel offers an unparalleled experience for our guests. This venture underscores our strategic focus on enhancing our portfolio of boutique hotels and reinforces our commitment to delivering unique and exceptional experiences in one of the world’s most dynamic destinations.“