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New edition
: Check out HM's April/May Edition
Soft Brands
Development
Choice's Ascend Collection surpasses 500 openings
The soft brand recently added two hotels in Florida and New York to its portfolio.
Jena Tesse Fox
Mar 16, 2026 4:03pm
Wyndham's Trademark Collection reaches 100 U.S. properties
Mar 16, 2026 7:00am
AWH Partners acquires California extended-stay
Feb 17, 2026 8:00am
Sonesta signs seven U.S. hotels to MOD Collection soft brand
Dec 18, 2025 8:00am
Wyndham launches economy lifestyle soft brand Dazzler Select
Oct 6, 2025 7:00am
Hyatt expands Unscripted soft brand
May 30, 2025 9:00am