Soft Brands

St James Hotel Alabama

Openings

Spire Hospitality opens Alabama hotel under Series by Marriott

The St. James Hotel in Selma, Ala. reopens following restoration, becomes ninth Series by Marriott property worldwide.

Esther Hertzfeld Oct 9, 2026 11:00am

Luxury swimming pool

Luxury brands widen performance gap in H1 2026

Sep 17, 2026 8:00am

The George Hotel

Can soft brands still justify the cost for independent hotels?

Aug 26, 2026 8:00am

Northpointe Hospitality

Georgia boutique hotel highlights tertiary-market potential

Aug 5, 2026 8:00am

The Harrison Hotel an Ascend Collection Hotel

Choice's Ascend Collection surpasses 500 openings

Mar 16, 2026 4:03pm

MB Hotel Trademark Collection by Wyndham Miami Beach Florida

Wyndham's Trademark Collection reaches 100 U.S. properties

Mar 16, 2026 7:00am