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SB&G

The Voco brand will focus primarily on conversion opportunities and will strengthen IHGs offer in the 40 billion upscale
Conversions

IHG launches upscale conversion brand Voco

The Voco brand will focus primarily on conversion opportunities and will strengthen IHG’s offer in the $40-billion upscale segment.
Elliott Mest Jun 12, 2018 3:43pm

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