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Owners press brands for value as AI reshapes booking
As owners push brands for greater economic value, AI could force both sides to rethink distribution, profitability and long-term partnerships.
Esther Hertzfeld
Oct 9, 2026 8:00am
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Can soft brands still justify the cost for independent hotels?
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Value brands gain ground as travelers reassess hotel spending
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JD Power: Hotel guest satisfaction improves despite higher rates
Jul 14, 2026 8:00am
St. Regis Hotels introduces luxury Estates concept
Dec 4, 2025 8:00am
