HD Expo unveiled a new brand identity, sharpening its focus centered on discovery, learning and connection.
Developed in partnership with creative agency forceMajeure, the refreshed look introduces the concept of “a portal into possibility,” brought to life through an arch motif inspired by architectural thresholds and spatial transitions.
The form represents both a literal and symbolic passage, inviting attendees into a setting where curiosity sparks collaboration, and inspiration influences real hospitality projects around the world.
As part of the refresh, the event is now presented as HD Expo, a streamlined name that reflects its full scope including conference programming, product sourcing, and relationship building.
“HD Expo has always been a gathering place for this community, but what we are building now is more intentional, recharged, and aligned with where hospitality design is headed,” Alison Medina, vice president and brand director, said in a statement. “Our rebrand isn’t just a new look; it’s a signal. It captures the energy across this profession and creates a setting where ideas don’t just surface—they take shape.”
HD Expo is May 5–7 at Mandalay Bay Convention Center in Las Vegas.