G6 Hospitality—the parent company of Motel 6 and Studio 6—will host its largest-ever annual franchise conference in Cancún, bringing together more than 1,200 franchise owners from across North America.
The flagship event marks the company’s first large-scale conference since its integration into PRISM, representing a key milestone in its post-acquisition journey. The multi-day gathering in Mexico will be focused on growth, collaboration and the future of the brand.
“This conference represents an important milestone for us,” Sonal Sinha, CEO of Dallas-based G6 Hospitality, said in a statement. “Over the past year, we have worked closely with our franchise partners to strengthen the business, bring greater structure and consistency to operations, and build a more resilient platform. This progress has been built together, and we’re excited to bring our owners together to celebrate it and look ahead to what we will achieve next.”
The agenda includes a wide range of business sessions led by industry experts across banking, real estate, technology and hospitality, including senior leaders from global financial institutions and major hotel operators. Topics will address estate and succession planning, hotel valuation and exit strategies and navigating financing and refinancing in a high-interest rate environment. Additional sessions will focus on practical performance drivers such as cost-saving technologies, revenue management, sales strategies and extended-stay growth, along with renovation, compliance, insurance claims and operational risk management.
Programming will also bring together experts from safety, legal and regulatory fields to address issues such as law enforcement collaboration and trafficking risk prevention, alongside forward-looking discussions on artificial intelligence across the property lifecycle and global investment opportunities. Dedicated sessions will explore leadership, culture and the next generation of operators within family-owned hospitality businesses.
The conference will also feature a lineup of Indian artists and entertainers. Sonu Nigam will headline the gala evening on April 29 with a live concert, while Falguni Pathak will lead a cultural night on April 28. Rishabh Sharma will open the conference on April 27 with a sitar performance.