Remington Hospitality appoints Melissa Arana as senior vice president of revenue strategy. In the role, Arana will oversee revenue strategy across a portfolio of Remington-managed hotels, working with operations and sales leadership to establish revenue budgets, RevPAR Index targets and negotiated segment strategies. She also will help develop the company’s revenue strategy leadership team.
Arana brings more than 20 years of hospitality experience spanning commercial strategy, revenue management, business intelligence and analytics across multi-property hotel portfolios. She joins Remington from HVMG, where she served as senior vice president of revenue performance and analytics, leading revenue, marketing and analytics strategy across the company’s portfolio.
During her 15-year tenure with HVMG, Arana held several commercial leadership positions, including vice president of revenue strategy, corporate director of revenue strategy for the company’s select brands portfolio and regional director of revenue management. In those roles, she helped advance the company’s commercial platform through the use of data, technology, forecasting and performance optimization.
“Melissa brings a clear understanding of how data, technology and talent work together to drive hotel performance,” Cory Chambers, chief commercial officer at Remington Hospitality, said in a statement. “Her experience leading revenue strategy across large portfolios will support our owners and our continued growth.”