Mullen Hospitality Management appoints Javier Coll as president. Coll will lead the company’s third-party management strategy with a focus on repositioning and developing beach resorts under leading luxury and upper-upscale global brands.
Coll has more than 30 years of international hospitality and investment experience, with deep expertise in branded resort development across the Caribbean and Latin America. In his new role, he will oversee strategic growth initiatives, capital partnerships and operational performance across MHM’s expanding resort portfolio, while advancing the company’s regional pipeline in high-growth leisure destinations.
“Javier is one of the most accomplished leaders in global resort development,” Jeff Mullen, CEO of Mullen Hospitality Management and Mullen Real Estate Capital, said in a statement. “His proven ability to structure complex cross-border investments, reposition large-scale resort assets, and drive brand partnerships positions MHM for significant long-term growth. We are thrilled to welcome him to the team.”
Coll has extensive experience structuring cross-border capital partnerships between U.S. and Spanish investors and executing complex repositioning projects, including large-scale resort renovations and all-inclusive conversions. His expertise spans asset management, capital sourcing, brand negotiations, and operational optimization.
At MHM, Coll will also play a key role in raising capital for the company’s first and second investment funds focused on beach resort opportunities in Mexico and the Caribbean.
Prior to joining MHM, Coll advised financial groups, private equity firms, REITs and investment funds. He previously served as global head of growth for the Hyatt Inclusive Collection, a subsidiary of Hyatt Corporation and the world’s largest all-inclusive resort management company. Over his tenure with the organization, he held several senior leadership roles including group president of business development and strategy, executive vice president, chief operating officer and chief financial officer.
Coll was also a founding partner of AMResorts (later acquired by Hyatt and now part of Hyatt Inclusive Collection) and Unlimited Vacation Club – two of the group’s core businesses. He played a pivotal role in expanding the company’s presence across Mexico, the Caribbean, and Europe, overseeing the acquisition, development, and management of more than 100 resorts while helping drive record growth and profitability.