Marci Jacobs has joined the Germantown, Tenn.-based McNeill Hotel Company as vice president of sales and revenue generation.
In this role, Jacobs will be responsible for building an integrated approach to sales, digital marketing, and revenue generation to enhance collaboration and develop synergies among these functions at the corporate and property levels. She will also be intimately involved in organization-wide training activities and career development of McNeill personnel.
Jacobs has more than 25 years of hotel experience in direct selling, marketing, and revenue management. Previously, she was a regional director of sales with Peachtree Group Hospitality Management and before that, she was regional revenue manager and regional director of sales and marketing with Aimbridge Hospitality. Jacobs also has served in sales and revenue management roles with Crescent Hotels and Resorts, Marcus Hotels and Resorts, and John Q. Hammons Hotels.
“Today’s highly competitive marketplace requires a holistic approach to top line revenue to maximize return on investment for ownership. We are extremely pleased that Marci has agreed to join the McNeill team to spearhead this integration of sales, marketing and revenue management,” MHC President Travis Murray said in a statement. “In addition to her exceptional hospitality experience and accomplishments, Marci is a natural leader who motivates and guides teams with expertise and is a strong administrator.”
In addition to working with Murray and the MHC sales and revenue generation teams, Jacobs will be working closely with Kim Knop, MHC director of business development.