On Saturday, Federico Greppi has officially assumed the role of Marriott International’s president for the Caribbean and Latin America, becoming the first Latin American to lead the CALA region for the company, succeeding Brian King, who is retiring after a 34-year career.
Having most recently worked as chief operations officer for CALA, and previously as chief financial officer and head of franchise operations and owner relations in the region, Greppi has helped drive the region’s growth to more than 500 properties.
Looking ahead, Greppi’s strategic priorities place particular emphasis on South America, which delivered outstanding performance in 2025, surpassing 100 properties and accounting for nearly 40 percent of newly signed deals.
“Taking on a leadership role in CALA is both an honor and a great responsibility,” Greppi said in a statement. “It is not only about continuing Marriott’s growth and leadership in the region, but also about unlocking new market opportunities, contributing to economic development, generating quality employment, and helping develop the next generation of Latin American hospitality talent. Together with an exceptional team, we will work alongside our owners, partners, and industry leaders to capture the growing travel demand to the region, bring new brands and experiences to more destinations, and advance our sustainability goals, helping this extraordinary part of the world reach its full potential.”
“We are thrilled to see Fede step into the role of president for CALA,” Satya Anand, president, U.S. & Canada and CALA, added. “I am confident that his deep understanding of the region, strategic mindset, and strong relationships make him exceptionally well positioned to lead Marriott CALA into its next phase of growth—further strengthening our presence, delivering exceptional guest experiences, and supporting the success of our owners.”
Marriott has more than 550 properties across 26 Marriott Bonvoy brands in the CALA region.