Lark appoints Lynsey Kreitzer as executive vice president of commercial strategy. In this new role for Lark, Kreitzer will collaborate with the company’s marketing, revenue, creative and sales teams to pilot the brand through strategic growth, transformation, and market disruption.
Kreitzer brings more than 20 years of experience in hospitality commercial leadership to her role at Lark. Most recently, she served as executive vice president of commercial strategy and sales at GF Hotels & Resorts, where she played a pivotal role in building and scaling integrated commercial teams, and overseeing strategy for a diverse portfolio that included branded, independent and lifestyle assets.
“Lynsey joins our leadership team at a pivotal point in Lark’s trajectory,” Lark CEO Peter Twachtman said in a statement. “After nearly doubling our management portfolio in 2025, and with ten openings on the horizon in 2026 across our branded and independent portfolios, her strategic guidance will help us to navigate the next chapter of expansion and transformation, and to drive visibility and profitability during this critical time.”