John Parker, who served as GF Hotels & Resorts' regional vice president of operations from 2009 to 2012, returns to the company as the chief operating officer. Parker has more than 20 years of industry experience.
Parker most recently served as the COO at Real Hospitality Group, overseeing assets worth $2 billion and a total top line of $600 million. He supervised a team of 4,500 associates. Under his leadership, the company grew from a start-up to acquiring more than 100 properties representing significant brands such as Marriott, Hilton, Hyatt and IHG.
As COO, Parker will oversee day-to-day operations alongside Vineet Nayyar, president and COO, owned division, and the senior leadership team. He will be responsible for crafting and executing strategic initiatives that will continue progressing the company to industry-leading heights. Additionally, Parker will leverage innovative marketing to achieve operational and administrative goals aimed at generating increased revenue and enhancing customer satisfaction.