Aspen One—the parent company of Aspen Hospitality, Aspen Skiing Company and Aspen Ventures—appointed Jeff Toscano as chief executive officer of Aspen Hospitality. Industry veteran Toscano will join the team in a transition from current leader Alinio Azevedo starting on September 16th.
Toscano has three decades of experience in the luxury lifestyle market and has worked with hotel management teams, ownership groups and developers.
Toscano has experience leading at all levels—from his early days within properties, as a general manager of several hotels, to opening a number of hotels, to building and leading broad portfolios of assets. Most recently he was EVP of Luxury & Lifestyle Hotels at Highgate. In that role, Toscano managed the strategy and operations for 31 hotels with more than 8,000 rooms, generating ~$1 billion in annual revenue. Toscano has also held executive roles at Hyatt Hotels Corporation, Davidson Hotels & Resorts, Two Roads Hospitality, Denihan Hospitality Group and Starwood Hotels & Resorts. He has led a number of high-profile projects such as The Surrey NYC, The Beekman NYC, Ventana Big Sur, and Carmel Valley Ranch. Toscano holds a General Managers Program certification from Cornell University and a Bachelor of Science in Hospitality & Institutional Management from Purdue University.
"We are excited to welcome Jeff to the Aspen One family of companies and brands," Dave Tanner, CEO of Aspen One, said in a statement. "Jeff's vision and leadership are precisely what Aspen Hospitality needs as we embark on the next chapter of this exciting journey. His extensive property and industry experience as well as his passion for delivering exceptional guest experiences and operational excellence align with Aspen One's values and our long-term growth strategy. Importantly, we also want to thank Alinio Azevedo for his vision and dedication in building the Aspen Hospitality portfolio to where it is today and wish him well in his next endeavor."
Aspen Hospitality has several new properties under construction including the Limelight Boulder, Limelight Mammoth, and a new Nell property in New York City.