Hospitality America has realigned its executive leadership structure, adding new roles and redefining existing positions as the company looks to strengthen hotel performance, enhance accountability and support future growth.
The restructuring includes two newly created leadership positions and expanded responsibilities for two existing executives. According to the company, the changes are designed to provide greater specialization across key business functions, including revenue strategy, marketing, technology and operational enablement.
As part of the reorganization, Patrick Yoe has joined Hospitality America as vice president of revenue strategy. In the newly created role, he will oversee revenue generation, distribution optimization, pricing strategy and demand forecasting across the company's portfolio.
The company also appointed Will Crosby as corporate director of enterprise enablement, a new position focused on internal systems, process improvement, automation and governance related to artificial intelligence and other emerging technologies.
Hospitality America also renamed and refocused two existing executive roles.
Daniel Lock, previously vice president of commercial strategy, has been named vice president of marketing. His responsibilities include brand strategy, digital marketing, customer acquisition efforts and supporting the growth of the company's lifestyle and boutique hotel portfolio.
Wes Cargen, formerly vice president of business intelligence, has been retitled vice president of technology. In the role, he will oversee technology platforms, systems architecture and portfolio-wide technology optimization initiatives.
Leigh Holloway, chief strategy officer, said the realignment reflects the company's growing need for specialized expertise. "As our portfolio grows and the environments in which we operate become more complex, specialization becomes increasingly important," Holloway said in a statement. "This realignment ensures we have dedicated leaders focused on the disciplines that create the greatest value for our owners, guests and team members."
Hospitality America said separating marketing and revenue strategy leadership will allow each discipline to receive dedicated focus as the company expands its presence in the lifestyle and boutique hotel segments.
The company also cited the increasing importance of artificial intelligence, automation and digital transformation as a factor behind the organizational changes. Under the new structure, the technology function will focus on systems and platforms, while the enterprise enablement team will oversee governance, automation and process improvements designed to scale innovation across the organization.
President and CEO Ben Campbell said the leadership changes position the company to better support hotel operations and owner returns.
"By establishing dedicated centers of excellence around revenue strategy, marketing, technology and enterprise enablement, the company is building a leadership structure designed to support continued growth while remaining deeply committed to its promises to team members, guests and owners," Campbell said.