Dallas-based NewcrestImage has selected Gary Mills to lead its acquisition strategy in the newly created position of senior vice president, acquisitions. He has more than 45 years of experience in hotel real estate, includes working as vice president, real estate with NewcrestImage from 2015 to 2020 when he helped double the size of the company’s portfolio.
“Acquisitions have historically been a core strategy for our firm,” explained Mehul Patel, Managing Partner for NewcrestImage. “Gary is especially good at putting together complex transactions that work for all parties involved. Now his return enables us to further build the value and accelerate the growth of our assets.”
Mills has held numerous executive leadership roles, notably as regional vice president, franchise sales development for the Cambria Hotel brand at Choice Hotels. He also helped launch the Hilton Garden concept in 1996 for Hilton Worldwide.
In addition, he was a vice president with Hunter Advisors and provided consulting services to hotel owners and developers as founder of Gary C. Mills Hotels.
“At NewcrestImage, my mission will be to leverage the company’s unmatched experience, strong balance sheet, and rich inventory of financing options to identify distinctive properties that offer attractive upside profit potential,” Mills said in a statement. “We are ready to work proactively with owners and the brokerage community.”
Since its establishment in 2013, NewcrestImage has conducted transactions totaling more than $3 billion involving nearly 300 hotels and almost 32,000 hotel rooms in 130 communities nationwide. The company currently owns more than 45 hotels.