Dreamscape Hospitality appoints Christina Pedersen as vice president of sales and marketing. Pedersen will oversee strategic initiatives to drive revenue growth and elevate the guest experience across Dreamscape’s portfolio.
Pedersen has more than 25 years of experience in the hospitality industry. Pedersen’s extensive background spans leadership roles in operations, sales, marketing, commercial strategy and asset management.
“It is an honor to welcome Christina Pedersen to the Dreamscape team,” President Adam Patenaude said in a statement. “Her vast experience and proven track record of success in the hospitality industry will be invaluable as we continue to grow and innovate. With her strategic acumen and results-oriented mindset, she will undoubtedly drive our organization to new heights.”
In her most recent role as vice president of asset management at NewcrestImage, Pedersen diagnosed key opportunity areas within markets and individual operations to drive performance and increase asset value. Prior to NewcrestImage, Pedersen spent six years with Aimbridge Hospitality in several leadership positions, including vice president of commercial strategy.