CoralTree Hospitality has appointed Jeff Knowlton chief technology officer. In this role, Knowlton will lead the company’s enterprise-technology strategy, digital innovation and systems optimization across its growing portfolio of hotels and resorts.
Knowlton has more than 25 years of experience in hospitality and technology leadership, with a focus on driving digital transformation, enhancing guest-facing platforms and modernizing operational systems. In his new role, he will oversee CoralTree’s technology roadmap, focusing on improving guest experience, operational efficiency and scalable infrastructure to support the company’s continued expansion.
“Jeff’s deep expertise at the intersection of hospitality and technology makes him an exceptional addition to our leadership team,” Tom Luersen, president of CoralTree Hospitality, said in a statement. “As we continue to grow, his vision and leadership will be instrumental in delivering innovative, seamless, and data-driven guest experiences across our portfolio.”
Before joining CoralTree Hospitality, Knowlton held senior technology leadership roles where he led large-scale technology transformations, cybersecurity initiatives, hotel system integrations as well as data and reporting programs for growing hotel companies. Most recently, he was chief information officer for Peregrine Hospitality and held the same role at Sonesta Hotels. He’s also held technology roles with the Pursuit Collection, Sage Hospitality, and Vail Resorts.
“I’m thrilled to join CoralTree Hospitality at such an exciting time in its growth,” Knowlton said. “The company has a strong reputation for thoughtful, experience-driven hospitality, and I look forward to advancing its technology capabilities to support both guests and associates while enabling long-term success.”
Knowlton is a graduate of Johnson State College with a bachelor’s degree in hospitality administration and management. He is based in Denver.