Club Quarters appoints Louis Bouchayer as vice president of distribution in a move to strengthen the company's global distribution strategy and to accelerate direct demand.
Bouchayer will oversee Club Quarters' distribution channels worldwide, with responsibility for optimizing channel performance, expanding the corporate membership vertical, as well as direct and loyalty bookings, ensuring consistency across third-party platforms and enhancing the overall booking experience. He will partner closely with the company's commercial, marketing, revenue management and technology teams to support sustainable growth and evolving guest expectations.
"Louis brings a deep understanding of global hotel distribution, especially corporate supplier strategy and travel technology," Club Quarters President and CEO John Paul Nichols said in a statement. "As we continue to advance our digital and commercial strategy, his leadership will play an important role in driving efficiency, strengthening our direct channels, and delivering greater value to our guests."
Bouchayer joins Club Quarters from SAP Concur, where he led lodging strategy and supplier management, overseeing a global network of hotel partners, distribution platforms, and technology providers. His career also includes senior roles at eDreams ODIGEO, Egencia (Expedia Group), and Wyndham Hotels & Resorts, as well as earlier experience with Priceline and Travelocity (Sabre).