Alexandra Withers has been named chief commercial officer of Accor's Fairmont Hotels & Resorts and Raffles Hotels & Resorts brands as of January 19.
Withers joins from Highgate Hotels where she was EVP, head of marketing. She has experience in driving commercial growth and brand strategy.
Withers has more than 15 years of experience in global sales, marketing, revenue and distribution strategies. She spearheaded the commercial transformation of several companies including Highgate Hotels, Edition Hotels, Sixty Hotels and Virgin Limited Edition. She has launched and elevated more than 25 luxury properties across North America, Europe and the Middle East.