G6 Hospitality, parent company of the Motel 6 and Studio 6 brands, has launched G6 Shining, a new property-enhancement initiative designed brighten the exteriors of the buildings. Participating hotels will get upgraded exterior and pathway lighting, energy-efficient LED fixtures, enhanced signage, architectural lighting, exterior artwork and other property improvements that aim to make properties easier to identify, navigate and experience. Together, the enhancements are designed to create a more visible, well-lit and well-maintained environment.
In a statement, the company said that the initiative reflects a “simple principle” that economy hotels should not compromise on the experience. "For generations of road travelers, the sight of a well-lit Motel 6 has meant the journey for the day is almost over,” Ankit Tandon, vice chairman, G6 Hospitality, said in the statement. “G6 Shining builds on that legacy by enhancing the way our properties look and feel, creating a warmer, more welcoming and secure arrival experience for guests. First impressions matter, and thoughtful improvements to the environment around our guests play an important role in how they experience our brands. Choosing an economy hotel should not mean compromising on the experience, and G6 Shining is about making that experience better while staying true to the value our brands have always provided.”
G6 Shining will begin with a select group of pilot properties before expanding across the Motel 6 and Studio 6 network. Specific enhancements will vary based on the needs and characteristics of each property.
“G6 Shining is a meaningful investment in the future of our brands and in the properties where our guests experience them every day. We recognize the important role the physical environment plays in helping guests feel safe and comfortable about their stay,” said Anuj Ladha, national head of brand performance, G6 Hospitality. “By improving lighting, visibility, signage and the overall presentation of our properties, we are putting tangible investment behind the experience we want Motel 6 and Studio 6 to deliver. At the same time, the initiative gives our franchise owners an opportunity to strengthen their properties and enhance the value they provide to guests.”