HM Exclusive Video: The Power of Zero Party Data: Personalization that Builds Trust and Loyalty

The Power of Zero Party Data Personalization that Builds Trust and Loyalty
(Questex)

At The Hospitality Show 2025 in Denver, Jennifer Barnwell, president of Curator Hotel & Resort Collection; Dina Belon-Sayre, president of Staypineapple Hotels; John Ellis, VP of sales at Akia; Melissa Jurkoic, COO of Benson Consulting; and Brandon McConnell, chief commercial officer at Delavan Lake Lawn Management; highlighted how integrated tech stacks and AI tools empower staff to anticipate needs, create “surprise and delight” moments and ultimately drive loyalty and long-term value.