Health and wellness provider Pure Wellness has entered into a new partnership with Prime Group US and Shaner Hospitality to introduce Pure rooms at three Florida properties.
The Playa Largo Resort & Spa, Art Ovation Hotel and Hilton Aventura Miami have added the health and wellness-focused rooms. Hollywood, Fla.-based investment firm Prime Group US and State College, Penn.-based operator Shaner Hospitality identified Pure rooms as an opportunity to elevate the guest experience across their Florida portfolio, according to the company.
“Our goal is always to invest in initiatives that meaningfully enhance the guest experience and strengthen asset performance,” Heather Strauss, director of hotel asset management, Prime Group US, said in a statement. “Pure aligns perfectly with that strategy, offering a differentiated wellness product that appeals to today’s traveler and supports both guest satisfaction and commercial upside.”
“We are thrilled to partner with Prime Group US and Shaner Hospitality and introduce Pure rooms across three exceptional properties in Florida,” added Zachariah Webster, president of Buffalo, N.Y.-based Pure Wellness.
Pure uses a proprietary, multi-step treatment process designed to transform standard guestrooms into wellness-optimized spaces featuring 99 percent anti-viral and anti-microbial protection, air quality that exceeds HEPA standards and hypoallergenic comfort. More than 3,000 rooms across leading hotel brands currently utilize Pure Wellness technology.