My Place Hotels launches loyalty rewards on pet fees

My Place Hotels of America has launched My Pet Points, a new perk that builds on the brand’s Stay Rewarded loyalty program by letting members earn 10 points per dollar spent on pet fees during a qualified stay.

“Many of our guests are traveling with their pets,” Stacey Bebo, VP of guest loyalty & engagement at My Place Hotels, said in a statement. “Not only does My Pet Points make Stay Rewarded more valuable, but the program also shows that at My Place Hotels, pets are truly part of the family. We are proud to celebrate those bonds in meaningful ways.”

Ahead of the launch, My Place Hotels sent My Pet Points-branded pet toys and plush dogs to all their properties.

The timing taps into a lucrative and fast-growing market. Gen Z is driving much of the growth in pet ownership, and according to the American Pet Products Association, pet parents in the United States are projected to spend $165 billion on their pets in 2026.