Peachtree Group has launched a restaurant management division. Under the leadership of Daniel Puglisi, SVP of corporate operations for hospitality management, this division will focus on operating quick-service restaurants, starting with coffee shops.
Peachtree Group's has started a partnership with AdventHealth and launching a Starbucks location in its AdventHealth Orlando hospital.
"Since our founding in 2007, we have consistently grown by identifying inefficient markets and capitalizing on them to achieve strong returns and build sustainable businesses," Greg Friedman, Peachtree Group’s managing principal and CEO, said in a statement. "The expansion into restaurants from our existing hospitality management capabilities was a natural evolution. Our partnership with AdventHealth marks a significant milestone as we look to replicate this successful model across their network and other captive locations."
The Starbucks at AdventHealth Orlando is now open and is the first store to be opened under this new division. It is strategically positioned within the hospital's flagship university campus, featuring a two-story glass storefront on a prominent corner. This initiative is part of a broader strategy to enhance patient satisfaction and provide convenient, high-quality service to hospital visitors and staff.
Peachtree Group is also in discussions with other coffee franchise offerings and aims to extend its reach to high-profile or high-demand markets with captive audiences. The goal is to establish a robust portfolio of high-profile, quick-service coffee shop locations nationwide.
The new division will oversee all new and existing restaurant locations not within its own portfolio of hotels. This includes transitioning its downtown Orlando Starbucks location at its dual-branded Hilton Garden Inn and Home2 Suites by Hilton to the restaurant management division.
"Our commitment to excellence in service and operational efficiency sets us apart in the industry," Puglisi said. "By leveraging our extensive hospitality expertise and premium brand partnerships, we are able to deliver exceptional experiences to our customers and value to our landlord partners."
This initiative follows a year-long development process, beginning with a lease agreement signed in August 2023 and construction commencing in February 2024. Peachtree Group has toured several other AdventHealth campuses, laying the groundwork for future expansions.