Spark GHC, a hospitality investment firm focused on select-service hotels across the United States, is opening an institutional capital channel to accelerate growth. The expansion gives institutions access to a focused acquisition lane, typically $20M+ million per asset.
"Over the last six years we've built the team, processes and operating discipline to repeatedly execute in a space many overlook," Saagar Parikh, president & CIO, Spark GHC, said in a statement. "We're now inviting institutional partners into that same lane, at scale. This is about evolving our strategy to capture the next cycle of opportunities."
Spark GHC targets branded select-service hotels with operational and capital-improvement upside in growth markets. The firm's value-creation strategy leverages proprietary business-intelligence systems, centralized revenue management oversight, and standardized renovation planning and execution to drive margin expansion post-acquisition. In addition, Spark GHC will pursue up-branding conversion opportunities, repositioning assets to higher-quality brand flags that capture incremental RevPAR growth and broaden distribution.
"We're not chasing a new fad," said Amit Patel, CEO, Spark GHC. "Our edge is specialization. By pairing institutional capital with our sourcing and operating engine, we can move faster on the exact opportunities where we've delivered on before. Today's market presents a unique window — with supply growth slowing, owners facing capital constraints, and interest rates poised to shift — making this an attractive time to buy select-service assets."
As part of its evolution, Spark GHC aims to strengthen partnerships with brands such as Marriott, Hilton and IHG, and continue to align with operating partners who bring deep local expertise.
What's changing
- Access: Spark GHC is now accepting institutional capital alongside its retail funds
- Scale: The new channel supports a larger, programmatic acquisition cadence within the same thesis
- Evolution: The strategy is expanding into up-branding and brand/operator partnerships to position the portfolio higher on the value spectrum
What's not
- Asset focus: Branded select-service hotels in the $20M+ million range
- Operating playbook: The same value-creation levers that underpin historical results
- Retail relationships: Retail investors remain core to Spark GHC's platform
"As we grow, execution quality matters more than ever," Patel added. "We've invested in people, data, and systems to ensure each asset integrates cleanly and performs against plan."