G6 Hospitality, parent company of Motel 6 and Studio 6, opened 38 new Studio 6 locations in 2025. New Studio 6 locations launched in 2025 were added in Phoenix; Charlotte, N.C.; Dallas; Las Vegas; Sandston, Va.; Pasadena, Calif.; Houston; Oakland, Calif.; Bossier City, La.; Indianapolis; St. Louis; Richmond, Va.; Rancho Cordova, Calif.; Butte, Mont.; and Greenville, S.C.
These include a mix of conversions and new builds in markets with strong business travel, workforce mobility and long-term guest needs.
“Studio 6 has had an exceptional year. Opening 38 new locations in 2025 demonstrates the brand’s momentum and the confidence our franchise partners place in our extended-stay model," G6 Hospitality CEO Sonal Sinha said in a statement. "This growth strengthens our ability to serve guests seeking practical, comfortable, and affordable long-term accommodations.”
According to the company, the rapid expansion aligns with the company’s ongoing efforts to streamline development processes, enhance owner support and scale high-performing brands. Studio 6’s growth also follows G6 Hospitality’s investments in technology, operations and franchisee success.
G6 Hospitality recently added eight new team members to their existing franchise development team. These new members of the franchise development have been hired to manage Oregon, Washington, California, Nevada, Utah, Wyoming, Alaska, Arizona, New Mexico, Montana, Illinois, Indiana, Iowa, Michigan, Missouri, Nebraska, Texas, Pennsylvania, New York, New Jersey and Connecticut. The company plans to hire more team members from across other states in the coming months.
The company also launched the new My6, app a completely revamped consumer app featuring advanced AI personalization feature for customers. The app introduces dynamic homepage experiences and personalized deal offers tailored to each guest's preferences, driving higher conversion rates and increased bookings for properties.