Sonesta International Hotels Corp. has launched Americas Best Value Studios by Sonesta, an extended-stay extension of Sonesta’s most franchised brand, Americas Best Value Inn. This new brand type within the ABVI portfolio is designed to meet the growing demand for value-driven, longer-term accommodations, the company said in a statement.
Each Studio suite in the brand will have a kitchenette equipped with an apartment-sized refrigerator, a stove top, a microwave and a sink. The operational model for these properties will include a front-desk presence, bi-weekly housekeeping services and mandatory on-site laundry facilities. Pet-friendly accommodations will be a required feature across all locations.
"Americas Best Value Studios by Sonesta represents a strategic evolution of our trusted Americas Best Value Inn brand," Keith Pierce, Sonesta’s executive vice president & president of franchise development, said in the statement. "We are expanding our offerings to directly address the increasing demand within the extended stay segment, providing a practical and comfortable solution for travelers seeking longer-term lodging at an exceptional value. This new brand type allows our local franchised owner-operators to tap into a growing market while maintaining the friendly community-focused experience that Americas Best Value Inn is known for."
Americas Best Value Inn maintains a majority presence in secondary and tertiary markets.