Construction on a flagship hotel from Atari Hotels and Intersection Development is slated to begin in Phoenix late next year.
Räkkhaus—an international architecture and design studio with offices in Phoenix, Dallas and Helsinki—has released updated plans and features. The design of Atari Hotels Phoenix is inspired by “Tron” and “Blade Runner.” The building is meant to be “a glowing monolith of light and motion” in Downtown Phoenix’s Roosevelt Row Arts District, according to a statement.
The property will have more than 90,000 square feet of experience-driven spaces, including a 20,000-square-foot, 2,000-person concert and event center; an e-sports venue with a 10,000-square-foot sports book; and multiple immersive environments that merge gaming, music, and nightlife. Additional amenities include several restaurants, retail spaces and an oversized pool.
“Our goal was to fuse architecture with interaction—not themed design, but pure spatial innovation,” Zac Cohen, creative director at Räkkhaus, said in the statement. “A tower defined by motion, responsive surfaces, and a frame that glows with its own internal logic. This is placemaking at a new scale, a building that will be truly unique in the world. Phoenix is embracing bold ideas, and this project was built to push the edge of what that can be.”
References to classic games—from Atari’s Asteroids and Pong to Nintendo’s Tetris—appear throughout the design. The façade’s fractured patterning echoes pixel grids, while interior light bands create kinetic pathways like arcade circuitry.
A defining spatial feature of the building will be an LED-lit breezeway that slices through the tower’s base—a programmable, immersive passage that serves as both an entry and a performance canvas. Wrapped in reactive LED panels, it will shift in color, rhythm, and motion, syncing with events, seasons or time of day.
The property’s 19 suites and 72 rooms symbolize 1972, the year Atari was founded. The penthouse will be a 4,000-square-foot Baller Suite with a private pool, spa and sun deck.
Fans, gamers, and the community will have the opportunity to own a piece of the hotel through a Regulation A Tier Two equity offering. A minimum investment of $500 grants access to exclusive experiences.