According to a recent survey by the American Hotel & Lodging Association, many hotel developers are delaying or "scaling back" projects, with some shelving them altogether. Peachtree Group, in turn, has continued to advance its pipeline, with a hotel development portfolio that now exceeds $2 billion nationwide.
The firm’s largest property to open its doors in 2025, the Embassy Suites Beach Resort in Gulf Shores, Ala., has 257 suites.
In Dallas, construction teams topped out on the dual-branded AC and Moxy by Marriott Uptown, currently Peachtree’s tallest hotel development at 19 stories. The project will bring 264 upscale rooms to the McKinney Avenue corridor. The hotel is expected to open in summer 2026.
And in Austin, Peachtree is developing a dual-branded Embassy Suites and Tempo by Hilton. The 30-story tower will have 480 guestrooms, a rooftop bar and a lounge. The project will also include 10,000 square feet of first- and second-floor space to be operated by a national restaurant group.
“These projects reflect the full breadth of what Peachtree can deliver,” Greg Friedman, managing principal and CEO of Peachtree Group, said in a statement. “From a beachfront resort in Gulf Shores to a lifestyle-driven hotel in Uptown Dallas and a dual-branded flagship in downtown Austin, we are scaling across markets with projects that redefine experiences for guests and value for our partners. Each underscores the strength of our platform to execute in a challenging environment.”
Opportunity Zones
Peachtree’s Opportunity Zone development program continues to advance, with the topping out of its Residence Inn San Antonio and the openings of the Hampton Inn & Suites in Maui and the AC Hotel Detroit. The company also opened The Ava Hotel, a Curio Collection by Hilton, in Paso Robles, Calif., in August.
The firm is active in Qualified Opportunity Zones, with 11 hotels open, four under construction and three more in the pipeline. Peachtree has supported the program since its inception, strategically allocating capital to spur economic development and advance its goal of revitalizing underserved communities.
The firm recently opened the Homewood Suites in Jackson, Tenn. Looking ahead, Peachtree expects to open two more hotels in 2025: a Home2 Suites in Ashburn, Va., and a Tru by Hilton in Huntsville, Ala.
“Developing hotels in today’s environment requires both conviction and capability,” said Will Woodworth, Peachtree’s senior vice president, investments. “High interest rates, elevated construction costs and tighter credit conditions have slowed new supply, but our vertically integrated platform and access to capital allow us to partner with best-in-class brands to deliver properties on-time and on-budget that will elevate the markets in which we build.”
Peachtree has more than $8 billion in asset value under management.