Kerzner International has signed plans to open the Siro Brickell, Miami, the first Siro hotel and branded residences in the United States. The property is slated to open in 2030.
This milestone follows the debut of Siro One Za’abeel in Dubai (February 2024) and Siro Boka Place in Montenegro (May 2025). It marks the fourth project in a growing global pipeline, joining Siro Palmilla in Los Cabos (20207), Siro Olaya in Riyadh (2028), and Siro Roponghi, in Tokyo (2029).
“Kerzner has been defined by its entrepreneurial spirit and a drive to continuously innovate the hospitality landscape. Siro is our disruptor brand; designed to meet the evolving demands of a new generation of travellers who prioritise wellbeing, performance and purpose.” Philippe Zuber, CEO, Kerzner International, said in a statement. “Siro is on a rapid global trajectory, strategically targeting the world’s most dynamic cities, and Miami is the perfect stage for that.”
Siro Brickell, Miami will have up to 180 rooms and suites, 350 Siro Homes and a Fitness Lab and Recovery Lab.
“Miami represents a pivotal milestone for the growth of Siro, and Brickell is the natural choice for our first Siro U.S. location, as one of the most exciting real estate markets in the world,” Juan Aguilar, president of real estate for Kerzner International, said in a statement. “With Siro Brickell, Miami, we are not just building a hotel, we are shaping a new destination that blends hospitality, branded residences and wellness facilities into one integrated experience, setting a new standard for urban living.”
Kerzner worked with Miami-based 13th Floor Investments and Forse Holdings as its local development partners.
As both business and leisure travellers continue to prioritise their wellbeing whilst on the road, Siro’s pillars of fitness, recovery, nutrition, sleep, and mindfulness, with a community-driven ethos, not only meet real need, but position the brand as a blueprint for better living.
Kerzner's U.S. expansion continues with the upcoming launch of One&Only Moonlight Basin Resort and Private Homes in Montana this November, and a new property underway in New York’s Hudson Valley.