Hyatt Hotels Corp. has made what it calls “significant growth” in its select-service pipeline, with a ~25 percent increase in the Americas over the past three years. As of June 30, this segment represents more than 50 percent of Hyatt’s total pipeline in the Americas.
"Across our select-service brands, we are strategically adapting product design and operations to reduce construction costs, leverage technology and allow for greater customization," Dan Hansen, head of Americas development, Hyatt, said in a statement. "While prioritizing what matters most to our guests and World of Hyatt members, we will continue to grow and evolve with intent, delivering exceptional guest experiences and maximizing owner profitability.”
Caption by Hyatt
The upscale select-service Caption by Hyatt brand has launched a refreshed approach with increased market flexibility, a more efficient food and beverage model and an evolved prototype design. These enhancements, shaped by owner and guest feedback, aim to drive expansion into a broader range of markets with a simplified, more cost-effective prototype and efficient operating model.
Notable enhancements in the guestrooms include a more refined color palette, softer lighting and upholstery and artwork elements that celebrate the locale.
The reimagined food and beverage model emphasizes efficiency and flexibility with a fast-casual concept and menu that transitions from breakfast to all-day options. Owners can adopt this concept or collaborate with a third-party operator.
The brand has had two recent openings in Asia Pacific this year and more locations expected to open across the U.S. in 2025.
Hyatt Studios
In 18 months since first being announced, Hyatt’s first upper-midscale extended-stay brand, Hyatt Studios, has more than 4,000 guestrooms across 250 deals in various stages of negotiation. Nearly half of pipeline properties represent first-time Hyatt owners and are in new markets for Hyatt.
The brand’s momentum includes two recent groundbreakings and four hotels under construction, with openings slated for 2025 and 2026. The Hyatt Studios Harrisonburg broke ground on Sept. 5 across from the Sentara Medical Center in the Shenandoah Valley, one of three executed deals by Suburban Capital in Virginia, with plans for additional locations in Chesapeake and Charlottesville. Hyatt Studios Texarkana, developed by DPN Properties, broke ground on September 26 on the Texas-Arkansas border, along major highways and near key medical and military institutions, and a new market for Hyatt.
Newly executed deals include:
- Hyatt Studios Venice, Fla.
- Hyatt Studios Madison, Ala.
- Hyatt Studios Mechanicsburg, Penn.
- Hyatt Studios St. George, Utah
- Hyatt Studios La Verkin, Utah
- Hyatt Place and Hyatt House
Hyatt House and Hyatt Place
Hyatt House, Hyatt’s upscale extended-stay brand, now has elevated guestrooms. Updates include refreshed kitchen and living space, with new kitchen islands, media consoles and hard-surface flooring.
The upscale Hyatt Place brand is currently in what the company calls a “test-and-learn phase,” focused on reducing build cost and improving operational efficiency. This includes analyzing all aspects of the prototype like room mix, exterior and interior materials, and simplifying the interior design.
“We’ve been carefully listening to guest and owner feedback, including insights from our recent Owners Advisory Council, to evolve the Hyatt Place brand. By maintaining an open dialogue, we’re finding new ways to boost owner profitability while continuing to deliver the high-quality experience that guests expect. Stay tuned for exciting updates in the coming months,” said Jim Tierney, SVP of development and owner relations, Hyatt.