Hilton added nearly 800 hotels and 100,000 new rooms to its global portfolio in 2025, representing full-year net unit growth of 6.7 percent. The company signed deals for more than 1,000 new hotels in 2025, or almost 140,000 rooms, and now has more than 3,700 hotels under development, totaling more than 520,000 rooms.
Hilton started construction on nearly 100,000 rooms in 2025, the company’s highest-ever number of starts in a single year on an organic basis. Approximately one in every five hotel rooms under construction globally is slated to join the Hilton system. In a statement, Hilton President and CEO Chris Nassetta said he expects net unit growth of 6–7 percent in 2026 for the company.
New Brands
Hilton launched Apartment Collection by Hilton and Outset Collection by Hilton in 2025, with more brands expected for this year.
The Apartment Collection builds on Hilton’s existing global inventory of approximately 10,000 apartment-style units, adding as many as 3,000 new units through its partnership with Placemakr. Hilton expects to grow its apartment-style inventory over the next few years through this new partnership and through additional franchise agreements with new owners in the multifamily segment.
In October, the company launched Outset Collection, a conversion-focused brand designed for independent hotels, which has more than 60 hotels already under development and long-term growth potential of more than 500 hotels across the United States and Canada alone. Conversions accounted for nearly 40 percent of openings in 2025, with both independent and branded hotels joining Hilton.
Luxury & Lifestyle
Hilton reopened the Waldorf Astoria New York and opened the first Waldorf Astoria hotels in Finland, Japan and Costa Rica. The company also signed deals for NoMad Hotels in Detroit and Singapore. Hilton’s lifestyle hotels also launched in several new countries, including the first Canopy by Hilton hotel in South Africa and the first Curio Collection by Hilton hotel in Thailand. More than 1,000 luxury and lifestyle hotels now operate in Hilton’s portfolio globally, with more than 200 new properties added in 2025.
Hilton now has more than 9,000 hotels open worldwide and is approaching 10,000 hotels. Following brand debuts in markets such as Rwanda and Pakistan in 2025, Hilton now operates in 143 countries and territories worldwide.