Gravity Haus, the outdoor-lifestyle hospitality brand and management company, has expanded to its first international location in Revelstoke, British Columbia, with the management and rebranding of The VRGE hotel.
Positioned as the Canadian flagship, Gravity Haus Revelstoke will be the 10th property in the brand’s portfolio.
Gravity Haus Revelstoke represents a strategic, capital-efficient expansion for the brand, allowing for rapid entry. By assuming management of an established property like The VRGE, Gravity Haus bypasses new construction timelines to deliver immediate value to its members and guests, according to the company.
“The Gravity Haus of the ‘powder highway’ is a shared vision that John Courtlif, CEO of ICM and owner of the hotel, and I share,“ Gravity Haus Founder and CEO Jim Deters said in a statement. "The Calgary to transcontinental highway drive-to-market has similar I-70 corridor dynamics of a large population of adventurers that drive to world-class resort destinations. Additionally, our members and the market at large are increasingly mobile and willing to travel to find the most unique and powder-filled experiences. Revelstoke checks all the boxes for our customers while laying the foundation for long-term growth in the Canadian market.”
Revelstoke is known for its expert-level terrain, heli-skiing, and powder-seeker appeal, drawing skiers and riders from around the world. With its strong bike culture, emerging wellness scene, and tight-knit creative community, the destination aligns seamlessly with Gravity Haus’ DNA: ski, bike, wellness and community.
Under Gravity Haus management, The VRGE will be reimagined through the Gravity Haus ethos, blending elevated après culture, design-forward accommodations, wellness amenities, and gear-forward offerings tailored to modern mountain travelers.
“Revelstoke isn’t just a resort town—it’s a proving ground for serious adventurers,” added Deters. “Establishing our Canadian flagship here underscores our commitment to authentic mountain communities and experiential travel at the highest level.”