G6 Hospitality has signed a development agreement with Natson Hotel Group to open 18 Studio 6 Plus properties across multiple U.S. growth markets, marking a significant expansion of the company’s newly launched extended-stay brand.
The agreement includes 18 projects across Georgia, Tennessee, Alabama, South Carolina, North Carolina, Florida and other markets benefiting from strong extended-stay demand driven by corporate relocations, healthcare infrastructure and manufacturing growth. Development is expected to begin this month, with the first properties scheduled to open in early 2027.
The announcement follows the April debut of Studio 6 Plus at G6 Hospitality’s annual franchisee convention in Cancún, where the brand was introduced to more than 1,500 franchisees and partners. Studio 6 Plus targets the upper-economy extended-stay segment, offering interior corridor security, expanded room layouts, full kitchens and enhanced amenities at target average daily rates of $80 to $90.
“Sam Patel embodies the entrepreneurial spirit that drives our franchise network. His commitment to Studio 6 Plus demonstrates franchisee confidence in the brand’s market positioning and growth potential,” Ankit Tandon, vice chairman of G6 Hospitality, said in a statement. “Natson’s track record of operational excellence makes the group an ideal partner for scaling this concept.”
Natson Hotel Group is a full-service hotel management company that owns and operates more than 100 properties across major brands including Hilton, Marriott, IHG, G6 Hospitality, Wyndham and Choice-affiliated brands. The company currently operates more than 75 G6 Hospitality properties under the Motel 6 and Studio 6 flags, primarily across the Southeast and Northwest, including Florida, Georgia, Massachusetts, North Carolina, South Carolina, Texas and Virginia. Sam Patel serves as chief executive officer of Natson Hotel Group.
“The Natson Hotel Group has been a valued partner for G6 over the years,” said Sonal Sinha, chief executive officer of G6 Hospitality. “This agreement represents an important step in expanding Studio 6 Plus, a brand designed for guests staying longer who are looking for comfort, consistency and a more seamless extended-stay experience. Together, we are focused on growing in markets where extended-stay demand continues to rise.”
Patel said Studio 6 Plus addresses a clear gap in the extended-stay segment while offering attractive economics for owners.
“I’ve been part of the G6 family for many years, and my journey from owning and managing a single property to operating more than 70 hotels reflects the opportunities G6 provides its franchisees,” Patel said. “The interior corridor format, enhanced security and franchise economics give us the tools to better serve guests while building sustainable business performance. The new ownership team is more engaged than ever and focused on improving the bottom line for franchisees.”
Properties will typically have 60 to 80 guestrooms with interior corridors, full kitchens with full-size refrigerators, expanded storage and closet space, commercial-grade guest laundry facilities and a three-click automated check-in system. The brand’s fee structure charges franchisees only for business generated directly by the brand, excluding bookings that originate through third-party online travel agencies.