The Sitio—a 20-room boutique hotel—is set to open in mid-March at Atlantic Park, a new retail, dining and entertainment district in Virginia Beach.
The Sitio looks to bring a design-forward hospitality experience to the Virginia Beach oceanfront venue, which includes a Wavegarden Cove surf lagoon.
“With its thoughtful design and elevated approach to comfort and hospitality, The Sitio is unlike anything else at the Virginia Beach Oceanfront,” Brittany Baer Albert, development and operations manager for Venture Realty Group, developer of Atlantic Park, said in a statement. “Set against the vibrant backdrop of Atlantic Park and within footsteps of the surf lagoon, the hotel is uniquely positioned to provide seamless access to dining, retail, entertainment and surf experiences not found anywhere else.”
Rooms at The Sitio have natural materials, custom surf racks and hand-selected works of art, with décor inspired by art, music and surf culture. All rooms are outfitted with Belgian Libeco linens and locally sourced details and offerings. Seven rooms include private balconies with views of the surf lagoon.
Drawing inspiration from Atlantic Park’s location within the city’s ViBe Creative District, several furnishings and details were crafted by local artists. A front desk is fashioned from a reclaimed tree trunk and additional hand-crafted elements. Custom leather key fobs and a curated selection of locally made retail items will also be available in the hotel lobby.
Art plays a central role throughout the Virginia property, featuring works by local and international artists. As a nod to the site’s history as a celebrated live entertainment venue, The Sitio’s playlists will be curated by Pharrell Williams’ team designed to offer guests an evolving musical experience.