Austin sounds the supply alarm

SXSW signage at the Austin Convention Center during the 2023 SXSW Conference and Festivals on March 10, 2023 in Austin, Texas
Signage at the Austin Convention Center during the 2023 SXSW Conference and Festivals on March 10, 2023 in Austin, Texas. (Amy E. Price/Getty Images for SXSW)

Austin has been in the spotlight for a few years now, having emerged as one of the top relocation destinations during Covid. Much of this was due to tech company expansion and a new work-from-home cohort who sought cheaper prices, more space, outdoor recreation and a solid culture.

All this attention added 121,121 new residents to Austin between 2020 and 2022, a 5.3 percent increase in population, per the Census. Existing and incoming residents weren’t the only ones who suddenly had a newfound, pandemic-prompted appreciation for Austin, however.

Visitors and hotel investors did as well.

To read the rest of article, please visit our sister site, Hospitality Investor