The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data for the first full week of 2026.
For the week of Jan. 4-10 (percentage change from comparable week in 2025):
- Occupancy: 48.1 percent (-2.4 percent)
- Average daily rate: $142.85 (-0.9 percent)
- Revenue per available room: $68.69 (-3.3 percent)
Top Markets
Among CoStar's top 25 markets, Tampa, Fla., reported the steepest declines across each of the three key performance metrics: occupancy (-23.2 percent to 60.9 percent), ADR (-12 percent to $156.81) and RevPAR (-32.4 percent to $95.44).
San Diego registered the second-largest drops in ADR (-9.5 percent to $161.76) and RevPAR (-22.5 percent to $82.72).
St. Louis saw the highest increases across each of the performance metrics: occupancy (+18.1 percent to 46.9 percent), ADR (+14.2 percent to $117.19) and RevPAR (+34.9 percent to $54.92). The market’s performance was helped by the U.S. Figure Skating Championships.
Overall, 16 of the top 25 markets saw a decrease in RevPAR.