Reservations at U.S. hotels prior to the coming Easter weekend are displaying a significant year-on-year recovery from the volatility of Easter 2025, with booking volumes up 16.94 percent according to new data from SiteMinder.
Reflecting this growth in demand, U.S. average daily rates over the same period have risen by 2.43 percent, to $294.85 from $287.86. Meanwhile, the average length of stay for guests at U.S. hotels has increased by 2.53 percent to 2.03 days from 1.98 days, and total room nights booked at US hotels have increased by 19.63 percent.
In parallel, lead times on bookings at U.S. hotels have decreased by 10.89 percent, to 64.05 days from 71.88 days, while cancellations have decreased by 21.04 percent, underlining increased traveler confidence compared to Easter last year.
SiteMinder’s analysis, based on bookings at the same properties across eight major markets for the Easter period (April 2-6) compared with the equivalent dates in 2025 (April 17-21), as measured 17 days before the start of the holidays in both years.
U.S. figures reflect trends in Europe and Mexico, while remaining among the strongest performing markets
The tendencies in Easter booking data for U.S. hotels align with SiteMinder’s findings across eight leading international markets where Easter is a major public holiday, namely –– in addition to the US itself––the UK, Mexico, Germany, France, Italy, Spain and Portugal.
Among these, bookings rose by an average of 11.66 percent, total room nights increased by 17.46 percent, and average daily rate grew by 1.80 percent across all destinations measured. Cancellations declined year on year, the average length of stay increased to 2.16 days from 2.05 days (+5.36 percent), and booking lead times shortened to 65.98 days from 70.89 days (-6.63 percent).
“Our data shows that consumers increasingly prioritize travel as an essential experience, and that uncertain conditions can actually increase the desire to travel––exactly as we’ve highlighted in recent reports," Brian Reising, SiteMinder’s regional vice president of U.S. and Latin America, said in a statement. "This applies particularly around key demand-driving events, such as Easter.”
”While the decrease in cancellations signals a less volatile booking environment compared to 2025, this is also a result of travelers booking with more confidence as booking lead times shorten. This means hoteliers will need to detect market signals earlier, and respond with greater agility. Likewise, the robust recovery in booking volumes and increased length of stay are of course positive, but hotels should avoid sacrificing yield to fill rooms. Rates have remained resilient, rising roughly in line with inflation, but hoteliers must ensure they have effective pricing and upselling strategies in place to leverage peak demand times and maximize revenue.”