New data from SiteMinder reveals that domestic travel continued to gain share across the U.S. in 2025, with 77 percentage of arrivals coming from within the country, up from 73.78 percentage the year prior.
This aligns with the global data from SiteMinder’s Hotel Booking Trends, based on more than 130 million hotel bookings, which shows domestic bookings gaining share in multiple major markets, such as Canada –– where these increased to 66.79 percentage from 59.23 percentage –– Germany (up to 68.33 percentage from 64.66 percentage), France (47.23 percentage vs 44.68 percentage) and Spain (40.93 percentage vs 39.65 percentage).
SiteMinder’s list of Top 12 booking channels for U.S. hotels reflects this stronger home-market demand, with Expedia Group, popular with U.S. travelers, moving into first place for the first time since 2021. Expedia also finished 2025 as the leading channel in Canada and Mexico for a second consecutive year, marking the first time since 2020 that it has held the number one position across all three major North American markets.
Direct bookings via hotels’ websites once again ranked third among the Top 12 booking channels in the U.S., despite predictions that these may be either eroded or amplified by AI.
OTS Globe, a Germany-based B2B distribution channel, was the fastest growing booking channel, climbing to 8th from 11th on SiteMinder’s Top 12 list. Meanwhile, the fintech-inspired travel app Hopper rose from 9th to 10th in the list, and Airbnb consolidated its importance in the U.S. market, retaining its position at 5th in the list.
Underlining the importance of Asian outbound travel, globally and for the U.S., Agoda retained its 4th position in SiteMinder's Top 12, while China's Trip.com entered the US Top 12 for the first time.
More Predictable Booking Trends
U.S. hotels also encountered more predictable booking behavior from guests in 2025, following years of larger-scale change, with cancellations, lead times and length of stay remaining relatively consistent. Cancellations declined from 19.22 percentage to 18.78 percentage, placing the US slightly below the global benchmark of 19.15 percentage, while average booking lead times shortened modestly from 31.49 days to 30.57 days, remaining close to the global average of 32.15 days.
With regards to length of stay, the US had one of the longer metrics among major markets, at 1.61 nights, while 72.85 percentage of stays were for one night, a slight increase from an average of 72.45 percentage the year before. This compares with an average length of stay of 1.56 nights in France, where 74 percentage of stays were only night, 1.48 in Germany (78.11 percentage one night stays), 1.43 in Canada (80.26 percentage one-night stays) and and 1.41 in the UK (80.5 percentage one night stays).
Further analysis of SiteMinder’s U.S. data shows that:
- Average daily rates decreased modestly by 2.89 percentage year-on-year in 2025, to $247.03 from $254.39.
- Fridays continued to be the most expensive day, with a year-round average rate of $286.57, down slightly from $294.19, while Sundays remained the lowest priced day, at $223.54, down from $231.75.
- Seasonality retained its familiar shape, with July again the highest priced month with an ADR of $269.08, and January remaining the lowest-priced with rates averaging $217.15.
The share of the two busiest months ––July and August–– decreased slightly to 20.74 percentage of annual US check-ins, from 20.79 percentage, while January, the quietest month, modestly increased its share of arrivals to 6.05 percentage from 5.73 percentage.
“More consistent booking behavior gives US hotels the predictability they need to plan ahead, which is welcome news for properties facing an evolving guest mix," Brian Reising, SiteMinder’s regional vice president of U.S. and Latin America, said in a statement. "Hoteliers would do well to use this window of opportunity to offset the modest decline in room rates we saw last year, by crafting packages that drive incremental spend or encourage guests to extend their stay by a night or two.”
"As SiteMinder's Top 12 booking channels list shows, hoteliers are facing a more layered distribution environment that increasingly blends OTAs, direct bookings and B2B platforms. Hotels should ensure their distribution strategy reflects how varied booking behavior has become, meeting travelers wherever they choose to transact."
The Top 12 booking channels for U.S. hotels in 2025 were:
- Expedia Group
- Booking.com
- Hotel websites (direct bookings)
- Agoda
- Airbnb
- Hotelbeds
- Global distribution systems
- OTS Globe
- Hopper
- Hostelworld Group
- WebBeds
- Trip.com