In 2025, IHG’s global revenue per available room grew 1.5 percent—up 0.3 percent in the Americas; 4.6 percent in the Europe, Middle East, India, Africa and Asia region; and 1.6 percent in Greater China.
Average daily rate was up 0.8 percent while occupancy improved 0.5 percentage points. Total gross revenue for the year was $35.2 billion, up 5 percent.
The company reported gross system growth of 6.6 percent and net system growth of 4.7 percent adjusting for the impact of removing rooms previously affiliated with The Venetian Resort Las Vegas for net growth of +4 percent on a reported basis.
In terms of openings and development, the company opened 65,100 rooms, up 10 percent year over year, across a record 443 hotels. IHG now has approximately 1.02 million rooms across 6,963 hotels.
IHG signed 102,100 rooms in 694 hotels for the year, up 9 percent year over year excluding the Ruby acquisition in 2025 and NOVUM signings in 2024. Its global pipeline of 340,000 rooms in 2,292 hotels is up 4 percent year over year and represents 33 percent of current system size.
“We are confident in the growth track record that we have,” CEO & Executive Director Elie Maalouf said during a call with investors. Citing the company’s system-size growth (up 4.7 percent and its best in six years), signings and pipeline growth, Maalouf said the company has “a lot of firepower” in its arsenal. “We're not putting a ceiling on our growth potential for 2026,” he added, noting that he expects growth of 4.4 percent for the year. “I would say there's more upside than downside to that number, but we're comfortable with it where it sits. And we think we have even more potential to continue to accelerate that system size growth.”
The New Collection
Part of that growth is the company’s new Noted Collection, first indicated during the Q3 2025 earnings call and announced at the same time as the yearly results. The soft brand will launch in the EMEAA market, Maalouf said, because the region has a large number of unbranded assets that could join. “We've typically launched our collection and conversion brands in EMEAA before, going east and west from there,” he added.
IHG’s future growth could take several shapes, Maalouf said during the call. While the company occasionally considers mergers and acquisitions—and acquired the German Ruby Hotels brand a year ago—the CEO said he prefers to create brands rather than buy them. Beyond the new Noted Collection, IHG launched the Garner brand in 2023. “We have 21 very strong brands now, 11 of which launched in the last 11 years with a lot of runway. So those are still new,” he said. If the company did acquire a brand, he added, it would likely be in the upper-upscale and luxury segment
Over the past year, Maalouf estimated IHG had more than 30 brand debuts in different countries. “We have many more of these new-country launches ahead of us for our brand portfolio while we look at what else we could be interested in,” he said.
Looking ahead, Maalouf said the company is expanding its “ultra-luxury” Regent and Six Senses brands and their branded residences. “If there was a right opportunity, we could add more there,” he said. “We've talked before about looking at branded shared home rentals. It's something we'll continue to explore.”
He also described expanding the company’s “premium lifestyle” portfolio as something “interesting,” but only if that growth is “accretive, if it's different and differentiated from the brands you already have, if it's at the right valuation, also, or the right trajectory.”