Knowland reports overall U.S. meeting and event volume for August 2023 was up 21 percent over August 2022. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base.
Las Vegas shined among the top 25 markets with 44 percent year-over-year growth for event volume in August. The leading industry segments driving its growth were national association and technology. With the excitement over The Sphere at The Venetian and the Formula 1 Las Vegas Grand Prix in November, transportation and construction have emerged as the top 2019 comeback industry segments for 2023, with a 366 percent and 250 percent recapture of 2019 meetings and events volume year-to-date, respectively. The average number of attendees for Las Vegas was 439, and the meeting space used was over 12,000 square feet.
August 2023 event volume increased 21 percent over August 2022. Top five markets (by event volume growth) was led by Las Vegas with national association meetings, followed by technology. The following four markets—Nashville, Los Angeles, Seattle and Chicago—rounded out the top five growth markets for year-over-year volume growth. Below is additional insight into the top drivers for these markets.
- Las Vegas: National association, technology, entertainment/media, training/education, wedding
- Nashville: National association, technology, health care, manufacturing, training/education
- Los Angeles-Long Beach: Education, training/education, technology, charity/nonprofit, wedding
- Seattle: National association, technology, wedding, education, health care
- Chicago: National association, wedding, technology, education, health care
The top overall U.S. markets by year-over-year growth by percentage growth in meetings and events were Greensboro-Winston Salem, N.C.; South Michigan; Mobile, Ala.; Madison, Wis.; and Norfolk-Virginia Beach, Va.