According to research presented by the Global Business Travel Association at its 2025 Latin America Conference this week, business-travel spending in Latin America—which includes Central and South America and Mexico—is projected to reach $63.9 billion this year, a 3.2 percent increase over 2024. However, the region is expected to navigate persistent challenges into 2026 that will continue to weigh on its overall economic outlook, including low investment, widening fiscal deficits, high debt-to-GDP ratios and trade policy uncertainty.
The regional conference, now in its 17th year, drew nearly 500 registered attendees representing 16 countries from within Latin America and beyond.
New Regional Leadership
The conference included GBTA’s two newly appointed leaders for Latin America who officially took their roles on September 1:
Mariana Pérez Ponce de Leon, based in Mexico City, oversees operations in Northern Latin America, including the key market of Mexico, the existing market of Colombia, as well as emerging markets in Central America.
Daniel Duarte, based in Buenos Aires, leads Southern Latin America, including the key market of Brazil, the existing markets of Argentina, Chile, Peru, as well as emerging markets Uruguay and Ecuador.
“Daniel and Mariana are both recognized leaders in the industry with broad expertise serving and supporting the region,” Suzanne Neufang, CEO, GBTA, said in a statement. “With their guidance, Latin America’s business travel sector will continue to build on its recent successes and embark on a new phase—advancing our collective goal to serve the industry and its professionals across the region.”
Regional Findings
During the conference opening, Ponce de Leon delivered regional findings derived from the 2025 GBTA Business Travel Index Outlook, as well as the CWT GBTA Global Business Travel Pricing Forecast and the July GBTA industry sentiment poll that showcased the current state and forecast for Latin America and the business travel industry, even amidst economic uncertainty and global events.
Key findings for the region include:
- In 2025, business travel spending in Latin America, which includes Central and South America and Mexico, is forecast to reach $63.9 billion, representing about 4 percent of the global total of $1.57 trillion.
- Brazil is #10 in terms of the top global markets ranked by business travel spending for 2025. Ranking of other markets in Latin America include Mexico (#20), Argentina (#32), Peru (#35), Colombia (#38) and Chile (#47).
- Latin American business travelers spend on average $949 per trip, about 16 percent less than the global average.
- Blended travel is common amongst the region’s travelers: 62 percent extend work trips for leisure, more than the global average (59 percent).
- Business travelers in Latin America see travel as essential to business success, with 88 percent saying business travel is worthwhile.
“Business travel continues to be vital for economic growth and professional connection, but faces both promising opportunities and significant risks,” said Ponce de Leon. “The evolving landscape will require proactive and informed decision-making.”