Rising travel costs may keep some Americans home this summer, but travelers who do plan to take trips are budgeting more for longer stays, upgraded experiences and international travel, according to Deloitte’s 2026 Summer Travel Survey.
The survey—which was conducted April 2-9 and included responses from 4,003 U.S. consumers—found that 45 percent of Americans plan to take a summer vacation involving paid lodging, the lowest level recorded in the past six years. Among those not traveling, 35 percent said they cannot afford a trip, while 32 percent cited the overall cost of travel as too expensive.
Travelers who are planning trips expect to spend an average of $4,069 on their longest summer vacation, up 17 percent year-over-year. Deloitte reported that many travelers are prioritizing experiences and comfort despite higher airline and lodging costs.
Survey respondents plan to take an average of 3.1 summer trips, unchanged from last year, while Gen Z and millennial travelers expect to travel more frequently than older generations. Deloitte also found that 34 percent of travelers plan to work during their longest summer trip, up from 23 percent in 2025.
Hotel demand among surveyed travelers remained steady, with 81 percent planning to stay in hotels at least once during the summer season, compared to 80 percent last year. Interest in private rentals also increased slightly to 29 percent from 25 percent.
“Amid pricing pressures, those who are packing their bags this summer intend to spend, indicating that many are putting a premium on experiences,” Kate Ferrara, vice chair and U.S. transportation, hospitality and services sector leader, said in a statement. “Providers can capitalize on this opportunity by focusing on enhancing the travel experience through upgrades and partner offerings.”
Among travelers planning to fly, 61 percent expect to take a domestic flight and 32 percent plan to travel internationally. Europe remained the leading international destination choice.
The survey also found travelers placing greater emphasis on reliability and comfort over price when booking transportation and accommodations. Interest in premium airfare classes and upgraded tickets increased year-over-year, while higher-income travelers showed stronger preference for full-service hotels and destination resorts.
Deloitte reported growing use of technology among younger travelers, particularly for trip planning. Overall adoption of generative AI tools for travel planning increased to 25 percent from 15 percent last year, with millennials leading usage rates.
“New generations are shifting the leisure travel landscape. Whether it's turning to tech for itinerary planning or leaning into luxury bookings, these are trends the industry can tap into as they look to capture and build loyalty with younger travelers,” added Eileen Crowley, U.S. transportation, hospitality and services leader.