The U.S. hotel industry showed mostly positive year-over-year performance comparisons, according to January 2026 data from CoStar.
January 2026 (percentage change from January 2025):
- Occupancy: 52.4 percent (-0.2 percent)
- Average daily rate: $152.09 (+0.6 percent)
- Revenue per available room: $79.69 (+0.4 percent)
This was the first RevPAR growth month for the U.S. since March 2025.
Top Markets
Among CoStar’s top 25 markets, Minneapolis reported the highest increases in occupancy (+17.5 percent to 50.6 percent) and RevPAR (+25.9 percent to $63.01). Winter is traditionally a low demand period for Minneapolis hotels due to seasonal weather patterns. The lift in demand from that soft baseline was likely influenced by federal agent activity and related protests and media coverage. While properties outside the city experienced slightly stronger gains than those within the urban core, overall occupancy in surrounding areas remained low in the 50 percent range.
Thanks largely to the CFP Playoff Championship Game, Miami posted the only double-digit ADR gain (+12.4 percent to $287.84).
Due to a comparison against the presidential inauguration in 2025, Washington, D.C. registered the steepest declines in ADR (-25.8 percent to $151.99) and RevPAR (-31.3 percent to $76.36).
Tampa, Fla., saw the largest drop in occupancy (-14.9 percent to 68.2 percent).