San Diego boutique conversion plans 2027 opening

The boutique lifestyle Stellen San Diego Gaslamp hotel is set open in the city's historic Gaslamp Quarter in early 2027. The property will be blocks from the San Diego Convention Center, Petco Park and the waterfront.

The project will convert and rebrand the existing Hotel Z into a new urban property owned by Portland, Ore.-based Stoa Lodging, and managed by Evolution Hospitality. Hotel Z will continue to operate during the conversion, and when the property reopens under its new moniker, the Stellen San Diego Gaslamp will join the Series by Marriott portfolio.

Stellen San Diego, designed by San Diego-based architecture firm Delawie, will have 100 redesigned guestrooms. The exterior will have a bright, contemporary façade accented with natural materials and landscaping. Inside, public spaces will have a modern residential aesthetic, blending warm natural materials, botanical accents, communal spaces and lounge seating to create an inviting environment and natural pullback from the rhythm of the city. The property will have a locally driven food and beverage concept for both guests and locals.

"Working alongside ownership, our goal is to create a hotel to serve downtown’s diverse mix of business, convention and leisure travelers while delivering the warm, service-first hospitality and local character of a boutique hotel," Michael Murray, vice president of operations for Evolution Hospitality, said in a statement.

"As a Southern California native who's spent years in San Diego's hospitality industry and walked by this property more times than I can count, the chance to help write its next chapter is genuinely exciting," said Taylor Jacobs, founder and principal of Stoa Lodging. "Its proximity to the Convention Center, Petco Park, the waterfront, and some of the city's best dining and entertainment makes it an ideal base for both leisure and business travelers. At the same time, with the continued momentum of downtown as a place to live and work, we saw an opportunity to create something that really becomes part of the neighborhood fabric."