Hotel technology provider Aven Hospitality has enabled Model Context Protocol across its platform, an initiative designed to help hotels compete as AI begins to influence how travelers search and book.
By embedding MCP capabilities directly within its SynXis Central Reservation System and Booking Engine, Aven Hospitality is looking to enable hotels to securely share verified rates, availability and content with AI-driven discovery platforms without requiring custom integrations at the property level. The Southlake, Texas-based technology company— formerly Sabre Hospitality Solutions—will begin engaging select hotel chains in an MCP Early Access Program in Q2 2026, followed by broader participation.
"AI is reshaping how travelers discover and transact with hotels, but most industry infrastructure was never designed for an agent-driven world," Amy Read, VP of innovation, Aven Hospitality, said in a statement. "Hotels should not have to build fragmented integrations just to stay visible. By embedding MCP directly into our platform, we're creating a scalable foundation that allows hotels to participate in AI-driven discovery while maintaining control over their data, pricing and guest relationships."
Through MCP enablement, hotels using Aven's CRS and Booking Engine can make their official rates, availability and amenities discoverable and consistent across AI-driven surfaces without bespoke integrations, according to the company. Pricing and final transactions remain under hotel control.
As part of this broader initiative, Aven Hospitality is working with partners across the AI ecosystem to strengthen data governance, system integration and scalable distribution models. The company’s goal is to ensure that hotels can connect to emerging AI platforms through a structured, open foundation rather than fragmented, one-off integrations.